Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing...

Two e-cigarette retailers face Australian court proceedings after the country’s consumer watchdog filed charges alleging they had made false and misleading claims about the safety of their...

All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m,...

Altria subsidiary Nu Mark has successfully launched a recall for some of its Green Smoke chargers. But is all of the industry ready to act if things go suddenly wrong?...

Two new studies have set out to demonstrate the assistance that mass data sets from the Internet can give to future e-cigarette...

Membership in a trade association is no guarantee that online e-cigarette sellers will adopt measures such as warning labels and age verification, according to a new U.S. study, despite industry bodies often arguing that their...

Two new studies on the correlation between youth vaping and e-cigarette advertising are likely to be used to support calls for regulation of marketing – but they may add less to the debate than they...

A new study has shown some relation between e-cigarette point-of-sale (POS) advertising and youth uptake of e-cigs. But the authors urge people to not jump to conclusions because of the results....

Consistent patterns in Website traffic could be a sign that the U.S. online e-cigarette sector is maturing, a new ECigIntelligence report...

Attempts to regulate e-cigarette advertising in some U.S. states are falling foul of constitutional law, a new ECigIntelligence in-depth report...

Vape stores are helping revitalise Britain’s shopping streets, according to a new...

Bristol City Council is openly advocating for the use of e-cigarettes as part of nicotine replacement therapy proceedings, marking a change from normal local government views on e-cigs....

A team of U.S. researchers are in the process of creating a system for collecting e-cigarette data from Twitter. The group has set up a series of algorithms that enable a computer program to automatically...

E-cig firms are upset over a lack of clarity on what might be allowable on websites post UK TPD implementation....

An operation by Trading Standards officers in the UK town of Plymouth found that 9 out of 15 retailers still sold e-cigarette products to customers under the age of 18....

Analysis of new data from Nielsen in the UK shows how difficult it is to establish with certainty which companies are leading the e-cigarette...

A new study has shown that e-cig advertising, particularly on TV, has created an impression on smokers but has had little actual impact on e-cigarette uptake....

Public-health authorities should monitor e-cigarette firms on social media more closely to prevent non-vapers being tempted into trying nicotine products, new research...

TV ads seen by young people may lead them to start vaping later, researchers claim in a report which is likely to add further fuel to the debate over e-cigarette marketing – a debate where...

As the advertising spend of U.S. e-cigarette suppliers escalates, they are continuing to use themes such as independence, rebellion and sex to sell their products – and their advertisements are prompting interest among the many...

A new report highlights the importance of seating and the creation of a “vape lounge” experience in U.S. vape...

Pax Labs will ensure all future advertising campaigns feature models that look more than 30 after hearing feedback from its first Juul e-cigarette campaign....

European consumers see TV ads for e-cigarettes nearly as often as point-of-sale promotions, but there is a significant divide between east and west in terms of frequency and impact, according to a new...

A new advertising campaign from the U.S. Centers for Disease Control and Prevention (CDC) has sent shock waves through the e-cigarette sector, with many claiming it demonstrates official bias against the products. But is that...

Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication...

TV and radio advertising has a strong effect on consumers’ perceptions of e-cigarette safety, new research...

A new initiative seeking to unite scientific and medical supporters of e-cigarettes is planning a “thunderclap” through social media this...

UK e-liquid producer Totally Wicked is hoping to drum up support for its challenge to the European Union’s Tobacco Products Directive (TPD) through a new...

The latest analyses of the U.S. and UK e-cigarette markets have put new brands on top. Who leads two of the most important e-cig markets in the world?...

The most successful e-cigarette advertising emphasises the category’s differences from tobacco, rather than similarities, a new U.S. study has...