Philip Morris International (PMI) reported a positive performance in the second quarter of the year, with a step-up in offtake growth for its three smoke-free segments: Iqos, Zyn and Veev.
In the e-vapour category, Veev continued its increasingly profitable growth and is now available in 42 markets. Shipment volumes more than doubled, driven by sales in Europe.
In the first half of the year, strong growth in Europe helped shipment volumes more than double to reach almost 1.5bn equivalent units. Within the closed-pod segment, Veev holds the first position in six European markets, including Greece and Italy. Outside Europe, the company sees significant potential for the brand, with good results in several markets such as Indonesia, Canada and Colombia, and further rollouts planned.
