China’s domestic e-cigarette market has quietly grown to become the world’s third largest by value. With relatively low vaping prevalence, high smoking rates, and a huge population, it has significant potential for further growth. But it is also a market that faces challenges unlike any other, most notably the presence of a tobacco monopoly whose attitude towards the independent vapour sector is still undetermined.
Tim Phillips, ECigIntelligence’s managing director, joins Jon Bruford to discuss the significant aspects and drivers of the current Chinese market, including shifts in consumer preferences, the changing role of retail channels, and its challenges and opportunities.
To further understand the impact and obtain the necessary background on China’s market, ECigIntelligence recommends reading our exclusive report, which can be found here.
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